Tuesday, December 10, 2013

Two Products for Babies: Shame on Fisher-Price and CTA Digital

I am appalled by Fisher-Price's
latest product
After a long hiatus from writing, I'm back. I got inspired by two new products that came across my inbox today.

Remember when I posted about the iPotty, the latest product for toddlers featured at the Consumer Electronics Show? This toy actually rendered me somewhat speechless in my post.

As I predicted, the iPotty did get the attention of childhood advocacy groups. Yesterday, Campaign for a Commercial-Free Childhood announced that the iPotty won their dubious TOADY award for 2013.

Not everyone, thankfully, was speechless. Here are some comments that CCFC provided from their supporters about the iPotty:
“Toilet learning should be a time of positive interaction between child and caregiver. Also, children should be aware of the cues in their bodies as they learn. This toy takes this social/emotional focus out of the process and substitutes the hypnotism of a screen.”
and
 “It not only reinforces unhealthy overuse of digital media, it's aimed at toddlers. We should NOT be giving them the message that you shouldn't even take your eyes off a screen long enough to pee.”
As if the iPotty wasn't enough, CCFC also warns of a new toy that is designed for even younger people: newborn babies. Dubbed the "ultimate electronic babysitter," Fisher-Price's Apptivity Seat is essentially a bouncy seat with a screen placed above the baby's head. The screen is positioned such that it "blocks their view from the rest of the world."

This is so harmful to babies for a number of reasons, including posing a real threat to their all-important social development (let alone hampering their physical development). And do not be fooled - it is NOT educational for newborns, as the toy giant claims. Haven't we already gone down this path with Baby Einstein and their claims to educate babies?

Does Fisher-Price's iPad bouncy seat outrage you as much as it does me? PLEASE let F-P know by signing CCFC's petition. Tell David Allmark, Executive Vice President of Fisher-Price, that the produce needs to be discontinued, immediately. Our voices, collectively, can make a difference.

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